START
I want to start selling online
For a serious startup or product business that wants to establish ecommerce properly from the beginning.
- Planning, platform & catalogue
- Payments, shipping & tracking
- Email, automation & launch foundations
Your Ecommerce Manager — without the full-time hire
Is your ecommerce business actually working?
Experienced ecommerce help for startups and growing small businesses—whether you’re setting up, trying to fix what’s already there, or need someone to help run and grow it properly.
START · FIX · RUN · GROW
15 minutes · No hard sell · Leave with a clearer next step
Growth opportunity● LIVE
The whole ecommerce pictureSee what’s working.Fix what isn’t.
Next best move identifiedPrioritised by commercial impact—not noise
One connected viewTraffic → Website → Conversion→Margin → Retention→Reporting → Automation
The owner’s reality
Running ecommerce means wearing a lot of hats.
Website. Products. Marketing. Advertising. Email. Shipping. Conversion. Analytics. Technology. Customer retention.
It’s easy to spend a lot of time and money working on individual pieces without knowing whether the whole ecommerce business is actually working.
“
One experienced Ecommerce Manager who can see the whole picture, work out what matters most and help get it done.
START · FIX · RUN · GROW
Where are you with ecommerce?
Choose the situation that sounds most like your business. There’s no assumption that every engagement needs to become ongoing.
FIX
I’m selling, but something isn’t working
A practical ecommerce health check to understand what’s working, what isn’t, what it’s costing and what to fix first.
- Website, mobile UX & conversion
- Traffic, tracking, email & retention
- Margins, technology & automation
RUN · CORE SERVICE
I need help running ecommerce
Ongoing expert help running and improving your ecommerce business—without employing a full-time Ecommerce Manager.
- Priorities, campaigns & promotions
- Website, reporting & conversion
- Email, retention, technology & suppliers
GROW
I’m ready to grow
Once the fundamentals work, scale the channels and systems that can drive profitable customer growth.
- Acquisition, SEO & CRO
- Email, AOV, retention & segmentation
- Automation, technology & AI
Don’t spend more driving traffic until the business is ready to convert and retain it.
Scale what works instead of spending more money on what doesn’t.Why Just Ecommerce
One person looking across the whole business.
Individual specialists solve valuable problems. Just Ecommerce works out which problem deserves your attention first.
A channel-by-channel view
DeveloperWebsite
Ad agencyTraffic
Email specialistCRM
SEO specialistSearch
The Just Ecommerce view
Is the ecommerce business actually working?
Product → Traffic → Website → Conversion → AOV → Margin → Retention → Operations
Commercial priorities before channel tactics.Product→Traffic→Website→Conversion→AOV→Margin→Retention→Operations→Reporting→Automation
Common questions
A practical first conversation.
Not sure which stage fits? That’s exactly what the discovery call is for.
Do I need ongoing support?
No. START and FIX can be focused projects. RUN is available when ongoing ecommerce management makes sense for the business.
Do you replace my existing developer or agency?
Not necessarily. Just Ecommerce can work with your current suppliers, help set their priorities and make sure their work supports the wider commercial plan.
Is this only for Shopify businesses?
No. Shopify and Shopify Plus are areas of experience, but the work begins with the ecommerce business and its commercial needs—not a preferred platform.
What happens on the discovery call?
We talk through where the business is now, what feels difficult and what a useful next step might look like. There’s no hard sell and no obligation.
How decisions get made
Commercial priorities before channel tactics.
We look across the whole ecommerce operation, find the constraint and put time and budget where they can make the biggest difference.
Talk through your challenge ↗SEE
Look across the whole business
Traffic, conversion, AOV, margin, repeat purchase, inventory, marketing, reporting and automation—not one channel in isolation.
DECIDE
Fix the real constraint first
Priorities are ranked by commercial impact, effort, cash flow and what your business can realistically deliver.
DO
Turn priorities into action
We can advise, implement, work with your existing suppliers or stay involved as your Ecommerce Manager.
YOUR
GROWTH
PLAN
GROWTH
PLAN
Who it’s for
Senior help for the stage between DIY and a full-time hire.
- ✓You’re starting a serious ecommerce businessYou want the technology, data, operations and marketing foundations set up properly.
- ✓You’ve launched, but sales aren’t where you expectedYou’re getting some traffic or orders but need to identify what’s holding the business back.
- ✓You’re doing too much yourselfEcommerce has become another full-time job and you’re unsure what deserves your attention.
- ✓You’ve grown beyond DIYYou need experienced ecommerce management but aren’t ready for a full-time Ecommerce Manager.
About Gerardo
Experience across ecommerce—not just one channel.
Just Ecommerce is led by Gerardo, an Ecommerce Manager and digital marketer with more than 13 years of experience across the complete ecommerce system.
That means you’re working with someone who understands how the store, customer journey, acquisition, retention, reporting, technology and day-to-day trading decisions fit together—not someone selling a single tactic.
Ecommerce managementShopify & Shopify PlusConversionPaid mediaEmail & CRMGA4 & reportingRetentionAutomation
Not sure what you need next?
Let’s work it out.
Book a relaxed 15-minute conversation about where the business is now, what’s getting in the way and what should happen next.
✓ No hard sell✓ No obligation✓ Small-business friendly✓ Leave with a clearer next step
15-MINUTE DISCOVERY CALL
Bring your ecommerce question.
We’ll help make the next step clearer.
Book a 15-minute discovery call ↗Opens the current booking calendar. This can be replaced with your preferred calendar before launch.