I want to start selling online
For a serious startup or product business that wants ecommerce set up properly from day one.
- Planning, platform & catalogue
- Payments, shipping & tracking
- Email, automation & launch foundations
Updated upstream
One experienced Ecommerce Manager across your whole store — setting it up, fixing what isn't working, and running and growing it properly. Not another single tactic.
30 minutes · No hard sell · Leave with a clearer next step
The owner's reality
Website, products, marketing, ads, email, shipping, conversion, analytics, tech, retention. It's easy to spend time and money on the pieces without knowing whether the whole business is actually working.
One connected view
Ecommerce isn't a stack of separate jobs — it's one loop, and every stage feeds the next. I look across all of it, so effort in one place isn't lost at the next and the whole thing keeps moving.
Retain feeds back into Attract — happy customers become your next buyers. A loop, not a dead end.
Four ways to work together
For a serious startup or product business that wants ecommerce set up properly from day one.
A practical health check: what's working, what isn't, what it's costing, and what to fix first.
Ongoing expert help running and improving your store — without a full-time Ecommerce Manager.
Once the fundamentals work, scale the channels and systems that drive profitable growth.
Why Just Ecommerce
Specialists solve valuable problems. Just Ecommerce works out which problem deserves your attention first — commercial priorities before channel tactics.
Look across traffic, conversion, AOV, margin, retention, reporting and automation — not one channel in isolation.
Fix the real constraint first. Priorities ranked by commercial impact, effort, cash flow and what your business can realistically deliver.
Advise, implement, work with your existing suppliers, or stay involved as your Ecommerce Manager.
Years across ecommerce
Connected view of your store
Free discovery call
Manager, not five vendors
Who it's for
You want the technology, data, operations and marketing foundations set up properly.
Some traffic or orders, but you need to find what's holding the business back.
Ecommerce has become another full-time job and you're unsure what deserves your attention.
You need experienced ecommerce management, but aren't ready for a full-time hire.

About Gerardo
Just Ecommerce is led by Gerardo, an Ecommerce Manager and digital marketer with 13+ years across the complete ecommerce system. You get someone who understands how the store, customer journey, acquisition, retention, reporting, technology and day-to-day trading decisions fit together — not someone selling a single tactic.
Common questions
No. START and FIX can be focused projects. RUN is there when ongoing ecommerce management makes sense for the business.
Not necessarily. Just Ecommerce can work with your current suppliers, set their priorities, and make sure their work supports the wider commercial plan.
No. Shopify and Shopify Plus are areas of experience, but the work begins with your business and its commercial needs — not a preferred platform.
Thirty minutes on where the business is now, what feels difficult, and what a useful next step looks like. No hard sell and no obligation.
Book a relaxed 30-minute conversation about where the business is now, what's getting in the way, and what should happen next.
Available Mon, Tue, Thu, Fri · 10am–12pm and 2pm–4pm Brisbane time
Booking assistant